Context

University project - Situating My Practice

My Role

Speculative design & foresight research

Timeline

11 Weeks (2025)

Team

Solo

Output

Research insights, speculative concepts, speculative CV & website

~5-7min skim or deeper read
This project focused on research, futures thinking, and defining my design practice rather than producing a final product.

''How might seamless technology empower us instead of quietly directing us?''

''How might seamless technology empower us instead of quietly directing us?''
KEY TRENDS AND INSIGHTS

Three shifts shaping the speculative future of seamless everyday

Three shifts shaping the speculative future of seamless everyday
How do these trends connect?

Together, these shifts signal a move from products that demand attention to systems that understand context, return agency to it's users and inspire engagement within ourselves and our surroundings.

Connecting the trends

PESTLE ANALYSIS - FUTURE CONTEXT

Social pressure is the strongest driver for change

Social pressure is the strongest driver for change

While political, economic, and technological forces will primarily shape regulation, infrastructure, and adoption, the strongest driver of behavioural change is social — particularly rising cognitive overload and digital fatigue.

While political, economic, and technological forces will primarily shape regulation, infrastructure, and adoption, the strongest driver of behavioural change is social — particularly rising cognitive overload and digital fatigue.

''What if seamlessly integrated digital companions helped us explore and challenge ourselves — rather than simply offload our thinking?''

''What if seamlessly integrated digital companions helped us explore and challenge ourselves — rather than simply offload our thinking?''

SPECULATIVE WORLD

The World of Seamless Ecosystems — 2045

The World of Seamless Ecosystems — 2045

By 2045, digital and physical systems are deeply intertwined.
Technology no longer prioritises efficiency alone, but nurtures autonomy, exploration, and wellbeing.


Discreet, context-aware companions listen before they act.
They remain quiet until needed, gently challenging assumptions and supporting reflection, creativity and growth instead of consumption.


Transparency and explainability are now core ethical and legal principles enabling trust.

By 2045, digital and physical systems are deeply intertwined.
Technology no longer prioritises efficiency alone, but nurtures autonomy, exploration, and wellbeing.

Discreet, context-aware companions listen before they act.
They remain quiet until needed, gently challenging assumptions and supporting reflection, creativity and growth instead of consumption.

Transparency and explainability are now core ethical and legal principles enabling trust.

DESIGN EXPLORATIONS

Exploring empowerment across different domains

I explored 3 distinct project concepts in my speculative future. Combined, they allowed me to explore how empowerment manifests across creative, physical, and cognitive domains — and to understand the ethical tradeoffs in each.

MIRA - Creativity & Identity

MIRA - Creativity & Identity

A context-aware wardrobe and mirror system encouraging playful self-expression, emotional awareness and co-creation through style.


(Mira Word meaning: “Admirable, feminine ruler” or ‘’look’’)


A context-aware wardrobe and mirror system encouraging playful self-expression, emotional awareness and co-creation through style.


(Mira Word meaning: “Admirable, feminine ruler” or ‘’look’’)


A context-aware wardrobe and mirror system encouraging playful self-expression, emotional awareness and co-creation through style.

SOMA — Health & Awareness

SOMA — Health & Awareness

SOMA responds the growing pressure on healthcare systems and the rising levels of stress, and uncertainty in personal health


It's a holistic, ambient health ecosystem focused on prevention, reflection, and daily micro-care. The goal is to be more in tune with your body & notice changes.


The result: more confidence and control over your health - mind, body and spirit.

SOMA responds the growing pressure on healthcare systems and the rising levels of stress, and uncertainty in personal health


It's a holistic, ambient health ecosystem focused on prevention, reflection, and daily micro-care. The goal is to be more in tune with your body & notice changes.


The result: more confidence and control over your health - mind, body and spirit.

A context-aware wardrobe and mirror system encouraging playful self-expression, emotional awareness and co-creation through style.

AUREA — Cognition & Critical Thinking

AUREA — Cognition & Critical Thinking

Aurea was created from the growing concern that as we rely more on digital systems and AI, we may be slowly losing cognitive engagement, critical thinking, and trust in our own abilities.


It's a reflective digital companion designed to strengthen reasoning, articulation, and openness — rather than replace thinking.


Aurea was created from the growing concern that as we rely more on digital systems and AI, we may be slowly losing cognitive engagement, critical thinking, and trust in our own abilities.


It's a reflective digital companion designed to strengthen reasoning, articulation, and openness — rather than replace thinking.

A context-aware wardrobe and mirror system encouraging playful self-expression, emotional awareness and co-creation through style.

MY FUTURE PRACTICE

Designing systems that strengthen human capability & growth

Designing systems that strengthen human capability & growth

This project helped me articulate the kind of designer I want to become.


My practice will be positioned around:


  • Research-led, systems-aware design

  • Ethical engagement with emerging technology

  • Tools empowering cognition, creativity, and emotional resilience


Instead of simply making life easier per default, I explore where and when technology can help people grow.

This project helped me articulate the kind of designer I want to become.

My practice will be positioned around:

  • Research-led, systems-aware design

  • Ethical engagement with emerging technology

  • Tools empowering cognition, creativity, and emotional resilience

Instead of simply making life easier per default, I explore where and when technology can help people grow.

SPECULATIVE WEBSITE & CV

Visualising a future design practice

Visualising a future design practice

A concept for adaptive interfaces and a digital companion explore how my professional identity could become contextual, responsive, and relational. The speculative CV and website are meant to be less of a prediction but rather reflect my values as a designer.

A concept for adaptive interfaces and a digital companion explore how my professional identity could become contextual, responsive, and relational. The speculative CV and website are meant to be less of a prediction but rather reflect my values as a designer.

Website concept

Lumen, a digital companion embodying my practice serves as the entry point to my speculative website. A fluid, iridescent lightfield - reflecting an adaptive, atmospheric practice, and grounded in emotional and cognitive wellbeing


In this future, visitor’s own companions connect with Lumen, opening into a landscape of coloured frequencies, each one representing a dimension of my work. The ‘About’ frequency sits at the centre, woven from all colours. If the visitor remains still, Lumen begins guiding them through the frequency that resonates most.

Lumen, a digital companion embodying my practice serves as the entry point to my speculative website. A fluid, iridescent lightfield - reflecting an adaptive, atmospheric practice, and grounded in emotional and cognitive wellbeing

In this future, visitor’s own companions connect with Lumen, opening into a landscape of coloured frequencies, each one representing a dimension of my work. The ‘About’ frequency sits at the centre, woven from all colours. If the visitor remains still, Lumen begins guiding them through the frequency that resonates most.

CV concept

My speculative CV works like an adaptive profile: each skill is a frequency. When someone views it, their companion connects with mine, highlighting the most relevant parts of my practice and suggesting aligned projects.

My speculative CV works like an adaptive profile: each skill is a frequency. When someone views it, their companion connects with mine, highlighting the most relevant parts of my practice and suggesting aligned projects.

REFLECTION & LEARNINGS

Building foundations

Building foundations

This project was intentionally exploratory.


Instead of focusing on a final product, I have a body of research and value framework that will inform my final year university work.


To me the work isn't unfinished but preparatory. Now I feel equipped to make more intentional design decisions as I move forward.

ASSET ATTRIBUTION

Some visual assets used across this portfolio were adapted from Mujer Líquida – Brand Assets by Tobias Andersson, available via the Figma Community and licensed under Creative Commons Attribution 4.0 (CC BY 4.0).

These assets were used, modified, and integrated into original speculative design work, including concept visuals, the speculative CV, and the speculative website.

Some visual assets used across this portfolio were adapted from Mujer Líquida – Brand Assets by Tobias Andersson, available via the Figma Community and licensed under Creative Commons Attribution 4.0 (CC BY 4.0).

These assets were used, modified, and integrated into original speculative design work, including concept visuals, the speculative CV, and the speculative website.

Let's connect, to build something great together!

Copyright

© 2025 Elisa Gruosso

All rights reserved

Become Friendly

Let's connect, to build something great together!

Copyright

© 2025 Elisa Gruosso

All rights reserved

Become Friendly

Timeline

11 Weeks (2025)

Team

Solo

Context

University project - Situating My Practice

My Role

Speculative design & foresight research

Output

Research insights, speculative concepts, speculative CV & website

This project focused on research, futures thinking, and defining my design practice rather than producing a final product.

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